Horizon Research Limited is based in Auckland, New Zealand, and has more than 67 clients, including multi-national and national companies, government agencies, iwi and national business and community organisations.
Horizon undertakes quantitative and qualitative research. It specialises in conducting research online.
Horizon operates the HorizonPoll and Horizon Research Maori Panels, representing the New Zealand adult and Maori adult populations at the most recent census.
Horizon also operates client customer research panels. It also uses online panels to quickly and cost efficiently conduct qualitative research, using its online panels to recruit focus groups and individuals for in-depth interviews.
It also under takes research by mobile, telephone and mail.
Practices in relation to ESOMAR online research guidelines
The European Society for Opinion and Market Research (ESOMAR) is the world association for market, social and opinion researchers. This report outlines how Horizon answers it questions based on guidelines for conducting online research.
Horizon’s principals have extensive experience in online and other market research, including public consultation. They are members of the the Research Association New Zealand (formerly the Market Research Society of New Zealand) and follow its guidelines and code of ethnics for all types of research.
Horizon principal Graeme Colman is a specialist in designing, establishing and managing national online market research panels. These include nationally representative and specialist panels. He established the 200 commercial information services provided through NBR Online (1997-2000). These
Grant McInman manages Horizon Research. He has over 35 years' senior management, consulting, marketing and marketing research experience from a wide range of businesses and public sector organisations. What can he do for you: Grant is the primary contact for Horizon’s clients. With experience
Andrew Stevenson senior research consultant. He is also managing director of Tasman Research and Consultation and has worked in the market research industry since 1995. What he can do for you: At Horizon Research he specialises in analysing and preparing reports for our clients who want to go
Development and management of your own panels where you can
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