Research Results

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Research Results

Technology saving time - but we feel busier

1 May 13 – New Zealanders believe technology has resulted in a timesaving of six hours a week on average compared with a decade ago; however, three quarters of us are still feeling the pressure when it comes to managing our time. According to the Visa payWave Currency of Time Survey, conducted by Horizon...
New Zealanders moving smartly away from standard mobiles

26 Mar 13 – More adults in New Zealand now have a smartphone than a standard mobile. The number of adults with smartphones has reached nearly 50%, while the number with standard mobiles is 45.2%. More than 456,000 more adults now have a smartphone than in July 2012, a 13.6% rise. The Horizon Research March...
Insurers can sell a million new policies in next year

20 Mar 13 – A new survey shows just New Zealand adults intend buying more than a million new insurance policies during the next 12 months. Existing customers also intend to increase their existing insurance cover on 695,000 of their policies, but only cancel 94,000 policies. Horizon Research says its survey of...
Serious illness equals serious financial trouble

18 Feb 13 – Key point summary: 972,700 households with annual incomes $20,000+ do not have income protection Each year the primary income earner in 14,980 of those households will fall seriously ill and be unable to earn for six months or more Those households plunge into The Great Financial Vulnerability Gap...
Strong support for universal KiwiSaver

14 Jan 13 – New Zealanders today regret the decision to abolish compulsory superannuation in 1976, and a solid majority of New Zealanders now favour the reintroduction of a universal KiwiSaver scheme. Almost three out of four New Zealanders agree now that it was a mistake to scrap the 1975 scheme, according to...
Who looks in stores, then buys online

8 Jan 13 – About 15 in every 100 adult New Zealand shoppers with internet access are looking at items in stores – before buying online. About seven in 100 are buying online from a different retailer than the one who showed them or let them try on items. A new HorizonPoll survey of 2,425 New Zealanders...
64% of Aucklanders support $2.5 billion city rail link project

19 Nov 12 – Main findings summary of a Horizon Research City Rail Link survey: 75% of Aucklanders want integrated bus-rail improvements to their public transport 64% support building the major City Rail Link (CRL) project, only 14% oppose 64% of those who support the CRL want it built “as soon as...
80.7% want independent investigation of complaints against police

16 Oct 12 – A Horizon Research survey over the weekend finds 80.7% of New Zealanders want all complaints about the police to be investigated independently. The survey also finds: 76.3% think the Independent Police Conduct Authority should have the power to initiate a prosecution against police officers if it...
65% yes for convention centre, 57% no to SkyCity deal

12 Oct 12 – Putting aside the issue of who should operate it, 65% of New Zealanders want an international convention centre built at Auckland. 18% oppose, while 17% don’t know. However, 56.9% oppose the idea of Government passing special legislation to provide SkyCity with additional gaming machines,...
62.9% support end of life choice

15 Sep 12 – A HorizonPoll of 2,969 adult New Zealanders finds 62.9% support proposed end of life choice law changes. A private member’s bill may come before the New Zealand Parliament in 2012 which would aim to give all New Zealand citizens or permanent residents aged 18 years or over the ability to...
Smartphone market will grow 20% in the next 12 months

16 Aug 12 – The smartphone market will grow 20% in the next 12 months. More than 55% adults will have smartphones by mid next year, according to a new Smartphone Market monitoring report from Horizon Research. This will put the new technology into the hands of about another 621,300 Kiwis. Based on interviews...
New HorizonPoll: 43.5% going mortgage shopping

14 Jul 12 – A new Horizon Research survey shows 13% of home owners with mortgages are shopping for better deals right now. The survey reveals the huge pressure being placed on mortgage providers to compete. It also indicates worsening household finances might be one of the factors driving the search for better...
Public back compulsory savings policy idea

22 Jun 12 – New Zealanders are firmly in favour of making contributions to employees’ personal retirement savings accounts compulsory. The Financial Services Council (FSC) has released results of a HorizonPoll, saying it has not taken a position on whether savings contributions by employees and employers...
Savings research results: NZ Super not enough

13 Jun 12 – Most people understand that New Zealand Superannuation will not provide them with enough money to live comfortably. According to results of a HorizonPoll survey conducted for the Financial Services Council, New Zealanders felt the average income needed to live comfortably in retirement was $632 per...
Fewer trust business, 50% uncomfortable about buying NZX shares

29 Mar 12 – 70 per cent of New Zealanders are now “less trusting” or “totally distrusting” of the honesty and integrity of businesses in New Zealand after recent finance company failures. Overwhelmingly New Zealanders are looking for honesty, integrity and high ethical standards and the...
63% of New Zealanders say they are not saving enough

7 Mar 12 – 63% of New Zealanders say they are not currently saving enough to retire on a comfortable income. There is widespread concern among New Zealanders over how much income they will have in retirement. Nearly 80% think their savings will run out before the end of their lives. Only one third of adults...
Brands at risk if eggs from cruel sources

2 Dec 11 – Companies face a risk to their brands if they use eggs from battery caged hens, according to latest survey results released today by animal advocacy group SAFE. Almost a third of respondents said they would prefer well-known companies such as Edmonds, and the Progressives and Foodstuffs supermarket...
Election results close to forecasts

27 Nov 11 – Horizon’s final pre-election poll indicated National’s probable share of definite voters would be 32.6% of the 18+population or 1.06 million votes. Preliminary results from yesterday’s general election give National 957,769 votes, or 29.2% of the total 18+ population and 47.99% of...
MMP: 50% say keep it

23 Nov 11 – 56% of votes cast in this weekend's referendum will be to keep the Mixed Member Proportional (MMP) system. Overall, 50% will vote for it, 39.8% against, while 10.1% say they won’t vote on this question in the booths on Saturday, according to a RadioLIVE-HorizonPoll covering 2,701 adults. 56%...
Six-way contest for Maori vote, Labour preferred as coalition leader

22 Nov 11 – Results of a poll conducted by the specialist Horizon Research Maori Panel finds a six-way contest now occurring for Maori votes. In contrast with a mainly two-party Labour and Maori Party contest in 2008, there is now a six-way contest occurring for party votes among Labour, Maori, Mana, NZ First,...
NZ First 10% and set to hold balance of power

20 Nov 11 – An HorizonPoll shows New Zealand First making significant gains in the past week. New Zealand First now has 10.5% of people 18+ who have decided their party vote, or are undecided but indicate a preference and who are registered and are “definitely” going to vote. In the past week New...
Six out of 100 will decide party vote in polling booth

16 Nov 11 – A RadioLIVE-HorizonPoll finds four of out 10 people aged 18+ have yet to make a final decision on which party to vote for in the November 26 general election – and 5.8% will leave it until they are actually in the polling booth. The last weeks of the campaign could be significant. If there is...
Support for lifting retirement age, close call on KiwiSaver policies

6 Nov 11 – More New Zealanders support raising the age of eligibility for NZ Super from 65 to 67 years old than oppose. However, it is a close call when people are asked which of the main parties' KiwiSaver policies they support and whether or not the country should borrow to restart contributions to the New...
Leaders' debate final result: Goff wins by 7.4%

2 Nov 11 – Labour leader Phil Goff won the first major televised debate with John Key by 7.4%. Mr Goff scores 41%, Mr Key 33.6% in a nationwide poll of New Zealanders who were asked who won the debate. The RadioLIVE-HorizonPoll survey of 534 debate viewers, taken on the day after the debate, is weighted by...
Interim: Goff leads debate winner poll

1 Nov 11 – Labour leader Phil Goff is 7.4% ahead of National’s John Key in a new nationwide poll asking New Zealanders who won last night’s televised leaders’ debate. Mr Goff scores 39.1%, Mr Key 31.7% when people are asked who won the October 31 debate on TV One. The RadioLIVE-HorizonPoll...
The Rugby World Cup and Kiwis’ emotions

29 Oct 11 – The first post Rugby World Cup research on how the event affected New Zealanders shows an overwhelming 84.8% think it was good for New Zealand. And 63% said for them and their household it was fun. 51.6% say it caused excitement, 38% that is was good for their community and 25% say it brought them...
Don’t know voters and minor parties will determine who governs

22 Oct 11 – New Zealand is currently heading for a close election result. Which main party will have an opportunity to form the next Government may depend on the New Zealand First and the Mana parties, and who 6.9% of undecided voters support. An October 19-21 RadioLIVE-Horizon poll of 2,200 registered...
New Zealanders judge Rena wreck management as poor

20 Oct 11 – 65% of New Zealanders feel more could have been done earlier to avoid the loss of fuel from the wreck of the container ship Rena and resulting pollution. New Zealanders are also giving the Government, Prime Minister, the Transport Minister and Tauranga-Bay of Plenty National MPs poor performance...
Business decision makers approve Government's performance

14 Oct 11 – Business leaders are more likely to postively rate the government than general voters. A Horizon Research poll, a conducted between September 12-30, shows the National-led government’s overall performance met the expectations of 51.8% of the country’s business decision makers, The...
HorizonPoll: Minor parties may decide who governs

25 Sep 11 – National’s support is up 2.2% and 79% think it is most likely to lead the next government. However, the latest Horizon Research poll of 2,295 registered and intending voters nationwide shows National does not have enough support to govern alone – and will rely on the minor parties for a...
78% backing for drug tests at work

24 Sep 11 – New Zealanders overwhelmingly believe employers should have the right to drug-test employees. A Horizon Research poll of 2266 adults aged 18 and over, commissioned by labour hire company Allied Workforce, comes as the Government considers a proposal by the Rebstock Welfare Working Group to penalise...
Facebook New Zealand’s top social media site

3 Sep 11 – Facebook is winning the battle for social media site users in New Zealand. Facebook is being visited by 76.1% of web users aged 18+. This indicates more than 2.43 million adult New Zealanders are visiting Facebook in any 30 day period. Facebook is followed by U Tube with 61.6%, according to a...
Less than 1% separates potential coalitions

24 Jul 11 – The two potential coalitions which could govern New Zealand after November's general election are less than 1% apart. The latest HorizonPoll of 1201 people on Friday (July 22) finds the current governing coalition (National, Act, Maori Party, United Future) would secure 44.4%. A Labour, Green, New...
Maori post election government preferences

10 Jul 11 – Maori most want the Mana and Maori parties, if they have seats in Parliament after the election, not to enter a National cabinet. They prefer them to join a Labour cabinet, or support a government on an issue by issue basis, according to a specialist Horizon Research Maori Panel survey of 481 Maori...
Budget unlikely to change KiwiSaver savings levels

14 Jun 11 – Research commissioned by the Investment Savings and Insurance Association (ISI) shows that while few New Zealanders support the KiwiSaver changes announced in the Budget, most are likely to remain committed to the scheme. Not surprisingly, the HorizonPoll survey found that 75% of those surveyed...
Slight support fall for National in post-Budget poll

24 May 11 – National has lost 1.1% party vote support in the four days since the Government presented its Budget. A post-Budget HorizonPoll covering 1,758 respondents nationwide shows the potential centre left and centre right coalitions neck and neck. The currently governing National-Act-Maori Party-United...
40%+ of middle income households plan to cut spending

23 May 11 – The intention to cut back spending after the Budget is highest among middle-income New Zealand households. HorizonPoll post-Budget research finds 35% of households say they will spend less as a result of the Budget. It particularly affects spending intentions among middle income households. 44.2%...
59% back borrowing to fund Canterbury quake recovery

23 May 11 – A nationwide post-Budget HorizonPoll finds 59.4% support extra Government borrowing to help fund Canterbury’s earthquake recovery. The Government says the Canterbury earthquakes will cost the Government an extra $5.5 billion over several years. This is on top of costs being met by the...
Budget forecasts unrealistic, households feel worse off

22 May 11 – The economic growth forecasts which underpin this week’s Budget are seen as unrealistic by 49% of New Zealanders. The first nationwide post-Budget HorizonPoll of 1,154 people, conducted between 11.5am Friday May 20 and 6.30am Saturday May 21 (maximum margin of error at a 95% confidence level...
Act breaks through 5% support threshold

15 May 11 – The Act Party now has 5.3% voter support. A new HorizonPoll conducted between Thursday and Friday shows Act is up from 3.7% in April after making Don Brash its leader. The first result for the new Mana Party shows it has 2.3% party vote support nationwide, ahead of the Maori Party on 2.1%. Mana is...
New Mana Party splits Maori Party support

8 May 11 – The new Mana Party could split Maori voting, allowing Labour to edge out the Maori Party in both electorate and party vote contests. A May 3 to 7 poll of 517 Maori nationwide by Horizon Research finds the Mana Party could win 12.6% of electorate and 15.1% of party votes cast by Maori nationwide....
Party vote: 3.7% gap between competing coalitions

24 Apr 11 – National has shed a lift in support it enjoyed following the February 22 Canterbury earthquakes. A nationwide HorizonPoll survey of registered voters, who intend to turn out at this year’s general election, and who have made up their minds or indicate a party they prefer, shows National down...
More believe economy will decline this year

27 Mar 11 – A majority of business people think the economy will decline this year, according to a new HorizonPoll. More than 50% of business proprietors, managers and executives think the economy will decline this year. By party vote, those who most expect an economic decline voted National and ACT in 2008....
Poll reveals scale of Canterbury's post quake employment issues

18 Mar 11 – Up to half a million workers are prepared to go to Christchurch if there’s a guaranteed job, the money’s right and they are given a place to stay. That’s the finding of an Allied Work Force-HorizonPoll conducted between March 12 and 15, 2011. Mike Huddleston, AWF’s chief...
New Zealanders not confident Government has adequate economic plans

13 Mar 11 – The Government suffers a series of poor economic management and policy confidence results in a new HorizonPoll nationwide survey. New Zealanders, by large majorities, are not confident the Government has adequate plans to reduce unemployment, achieve economic growth, increase household incomes, and...
Only 11% of Maori find foreshore and seabed solution acceptable

10 Mar 11 – First results from a new nationwide specialist Maori research service show only 11% of Maori think the current foreshore and seabed policy solution is acceptable. A nationwide poll of 1021 Maori by the Horizon Research Maori Panel, conducted between Tuesday and Thursday (March 7-10) finds 72.1% of...
Who Kiwis most trust and distrust

23 Jan 11 – A major Mood of The Nation HorizonPoll for the Sunday Star Times finds Kiwis least trust finance companies - and most trust ambulance officers. The top most distrusted are finance companies (55.5%), telemarketers (54.2%), used car sales people (51.1%) and Members of Parliament (49.4%). Most trusted...
People feel worse off, locking wallets in 2011

16 Jan 11 – New-found austerity is revealed in an HorizonPoll survey commissioned by the Sunday Star-Times. The HorizonPoll, covering 2055 respondents between January 7 and 13, 2011, finds many are worrying over their personal finances and job prospects: 41.5% say their household’s financial position is...
Potential vote: detailed results

9 Jan 11 – HORIZONPOLL: The Political Year Ahead The detailed results for potential party votes are available as an Excel file. Download Report in Excel Format...
Sunday Star Times-HorizonPoll shows election close call

9 Jan 11 – This year's general election could result in a close call, according to a major new Sunday Star Times-HorizonPoll. The Sunday Star Times reports results this morning saying: Kiwis expect John Key's National Party to romp to victory in this year's election, but Labour still has a chance of leading a...
Auditor General inquiry into Wong spending wanted by 67%

19 Dec 10 – New Zealanders think the main reason National MP Pansy Wong resigned was because there is information on the issue which, if published, would have made it impossible for her to continue in Parliament. 40.7% cite this as the reason they believed she resigned, while 34.3% think it is for one of the...
New Zealand First may decide who governs

5 Dec 10 – New Zealand First now has enough support to decide which of the main two parties governs after next year’s general election. The Winston Peters-led party now has 6% support among people who say they will vote, according to the latest nationwide HorizonPoll, covering 1,833 intending voters....
More than half say they are worse off after major tax reform

21 Nov 10 – Only 8.4% say they feel better off as a result of October’s major tax reforms. Some 53.5% say they are worse off after tax cuts and rises in benefits and GST. Some 35.6% say they are neither better nor worse off, according to a nationwide HorizonPoll survey of 1,558 people conducted between...
Final exit poll indicates Brown will be super city Mayor

8 Oct 10 – A final HorizonPoll survey indicates Len Brown will comfortably win the Auckland super city Mayoralty. Mr Brown has 53.7% support among those who have cast votes. John Banks has 23.8%, Colin Craig 10.4%, others 6.4% and 4.6% will not say who they have voted for. The sample size is 432. Respondents...
Banks failing to carry National vote, Auckland and business

2 Oct 10 – The latest HorizonPoll tracking survey finds Len Brown continuing to gain over John Banks in the Auckland super city Mayoralty race. Among those who have already voted, Brown’s lead over Banks has increased from 27% to a 32%, and he leads Banks by 40% to 18% among those who have yet to vote...
More detail: HorizonPoll Canterbury quake impact survey

27 Sep 10 – Here is more deail from the survey of the people of Canterbury on how they're managing the impact of the September 4 and after -shock earthquakes. HorizonPoll survey of 378 residents of Christchurch City and Waimakariri and Ashburton district council areas, September 23-26, 2010. Weighted by age,...
Exit poll puts Brown well ahead of Banks

26 Sep 10 – Auckland Mayoral candidate Len Brown has a strong lead over rival John Banks in the first HorizonPoll survey of those who have so far voted in the first super city elections. The weighted survey of 570 city voters, conducted on Thursday and Friday (September 23-24), shows 49% of those who’ve...
What you're saying about the super city Mayoral candidates!

17 Sep 10 – Here are HorizonPoll voters' comments on leading Auckland super city Mayoral candidates John Banks and Len Brown, after voting 29% to 17% for Brown over Banks. Some 37% were undecided, according to the August 24- September 16 weighted survey covering 1025 respondents. It also shows Banks is making...
Brown beating Banks in race for Aucklanders' hearts

15 Sep 10 – Aucklanders are more likely to have positive feelings about Mayoral candidate Len Brown than his main rival John Banks, according to the first research probing super city voters’ feelings. Brown leads Banks by 12% among decided voters in the latest HorizonPoll survey of 1025 super city...
Brown stretches lead over Banks - but 37% still undecided

3 Sep 10 – Len Brown is now polling 13% ahead of John Banks in the Auckland super city mayoralty contest. With 980 super city voters (August 23-September 3, 2010) having now completed the survey, Brown has 30% of decided voters, Banks 17%. 37% of voters, however, remain undecided and 8% say they won’t...
Brown opens 9% lead over Banks among decided voters

26 Aug 10 – Len Brown is polling 9% ahead of John Banks in the race for the Auckland super city mayoralty. An HorizonPoll survey of 500 super city voters (August 23-26, 2010) shows Brown has 28% of decided voters, Banks 19%. Some 36% of voters are undecided, 9% say they won’t vote for any of the 23...
Whopping 92% say Kiwis need to save more

25 Aug 10 – Kiwis know they need to save more. In a current HorizonPoll on compulsory savings policy options, a whopping 92% so far are saying that generally there is a need for New Zealanders to save more . Only 4% disagree and 4% don’t know. After 300 responses (margin of error +/- 5.7%), it's too...

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