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About Horizon Research

Horizon Research Limited is based in Auckland, New Zealand, and has more than 42 clients, including multi-national and national companies, government agencies, iwi and national business and community organisations. Horizon undertakes quantitative and qualitative research. It specialises in
"Fantastic - feels like I've won Lotto": our latest cash and iPad winner

10 Apr 12 – A Wellington fund raiser for non-profit groups has won our March 31 draw for prizes valued at more than $1700. Heather N of Upper Hutt says: "This is fantastic, thanks so much. I feel like I've won lotto!" Heather has won $1000 cash and a 16GB Wi Fi iPad 2. Like all other HorizonPoll and Horizon...
22% slump in climate change concern

3 Aug 12 – The number of New Zealanders who think climate change is an urgent and immediate problem has slumped, according to a new poll. A HorizonPoll for Carbon News, finds that just over half of adult New Zealanders consider it urgent or a “problem for now”. But four years ago, three out of...
5.5% gap between preferred National-Labour coalition options

29 Oct 11 – The first poll of the 2011 election campaign shows 42.1% of voters would prefer a National-led government after the November 26 general election. A Labour-led government is preferred by 36.6% (a 5.5% gap). However, 21.3% are undecided. The RadioLIVE-HorizonPoll of 887 voters between Tuesday and...
62.9% support end of life choice

15 Sep 12 – A HorizonPoll of 2,969 adult New Zealanders finds 62.9% support proposed end of life choice law changes. A private member’s bill may come before the New Zealand Parliament in 2012 which would aim to give all New Zealand citizens or permanent residents aged 18 years or over the ability to...
79% want sea protest law change reviewed or stopped

16 Apr 13 – Overall 79% of New Zealanders, regardless of their political alignment, believe a bill restricting rights to protest at sea should now go back to a Parliamentary Select Committee for more thorough scrutiny and public submissions or be dropped. The Crown Minerals (Permitting and Crown Land)...
Act breaks through 5% support threshold

15 May 11 – The Act Party now has 5.3% voter support. A new HorizonPoll conducted between Thursday and Friday shows Act is up from 3.7% in April after making Don Brash its leader. The first result for the new Mana Party shows it has 2.3% party vote support nationwide, ahead of the Maori Party on 2.1%. Mana is...
Auditor General inquiry into Wong spending wanted by 67%

19 Dec 10 – New Zealanders think the main reason National MP Pansy Wong resigned was because there is information on the issue which, if published, would have made it impossible for her to continue in Parliament. 40.7% cite this as the reason they believed she resigned, while 34.3% think it is for one of the...
Budget forecasts unrealistic, households feel worse off

22 May 11 – The economic growth forecasts which underpin this week’s Budget are seen as unrealistic by 49% of New Zealanders. The first nationwide post-Budget HorizonPoll of 1,154 people, conducted between 11.5am Friday May 20 and 6.30am Saturday May 21 (maximum margin of error at a 95% confidence level...
Capital gains tax attracts more support than opposition

24 Jul 11 – More New Zealanders support than oppose a capital gains tax. The first nationwide poll conducted since the policy announcement finds 40.9% support Labour’s capital gains tax (CGT) proposal , 34.1% oppose, 17.9% are neutral and 7.1% don’t know. The HorizonPoll survey of 1201 people on...
Country evenly split on preferred main party coalition leader

19 Nov 11 – The country is now evenly split on which main party is preferred to lead a coalition government if one is required after Saturday’s general election. A 5.5% preference lead for National has closed completely since October 29. 41.5% now want a Labour-led government, 41.1% a National-led one. ...
Country split on Government handling of economy

19 Sep 10 – The country is evenly split over the Government’s handling of the economy: 29% disapprove, 28% approve. An HorizonPoll survey of 3,655 New Zealanders shows 35% neither approve nor disapprove, while 8% don’t know. Weighted to represent the national population, the August 24 to September...
Don’t know voters and minor parties will determine who governs

22 Oct 11 – New Zealand is currently heading for a close election result. Which main party will have an opportunity to form the next Government may depend on the New Zealand First and the Mana parties, and who 6.9% of undecided voters support. An October 19-21 RadioLIVE-Horizon poll of 2,200 registered...
Election cliff hanger – new Conservatives could play vital role

31 Oct 11 – Act support is sliding and the new Conservative party’s support rising in the latest RadioLIVE-HorizonPoll. When the results for both decided voters and undecided voters with a preference are considered, the current National-led coalition would have 61 seats in a 122 seat Parliament. A...
Election results close to forecasts

27 Nov 11 – Horizon’s final pre-election poll indicated National’s probable share of definite voters would be 32.6% of the 18+population or 1.06 million votes. Preliminary results from yesterday’s general election give National 957,769 votes, or 29.2% of the total 18+ population and 47.99% of...
Election results confirm six-way race held for Maori party vote

27 Nov 11 – A specialist Horizon Research Maori Panel survey between November 15 and 21, 2011, found a six-way split could occur for the party votes of Maori nationwide at the November 26 general election. The survey covered 779 Maori respondents who intended to cast a party vote. Respondents are members of...
Employment forecast to rise for 2013

20 Dec 12 – There will be a nett rise in jobs created during the next year, according to a new HorizonPoll survey. 23.8% of adults in work think the organisations employing them will increase staff in the next 12 months, 16.6% will decrease staff and 43.9% will keep number the same. The outlook is more...
Exit poll puts Brown well ahead of Banks

26 Sep 10 – Auckland Mayoral candidate Len Brown has a strong lead over rival John Banks in the first HorizonPoll survey of those who have so far voted in the first super city elections. The weighted survey of 570 city voters, conducted on Thursday and Friday (September 23-24), shows 49% of those who’ve...
Great holiday news for Dunedin HorizonPoll member

10 Jan 13 – He was away on holiday and out of cellphone range. But "far out!" was Mike King's e-mailed response when told he'd won HorizonPoll's end-of-year member prize draw. The $1000 cash has already gone to his bank account and the iPad4 has arrived at his Dunedin home. The Prosperity Plus insurance...
Horizon acquires ShapeNZ

1 Feb 12 – Horizon Research Limited has acquired the ShapeNZ research service from the Sustainable Business Council (SBC). The SBC launched ShapeNZ in 2006 to allow the public to have a say on major policy issues, recruiting a 14,000 member panel representing the adult population. Horizon’s Principal,...
HorizonPoll: Minor parties may decide who governs

25 Sep 11 – National’s support is up 2.2% and 79% think it is most likely to lead the next government. However, the latest Horizon Research poll of 2,295 registered and intending voters nationwide shows National does not have enough support to govern alone – and will rely on the minor parties for a...
Ill Christchurch Dad wins HorizonPoll prize

2 Jul 12 – He’s been unwell for the past four to five years. But “fantastic!” is how a Christchurch father of two describes his HorizonPoll cash and iPad win. The business executive has been unable to work because of illness. Kim A has been completing HorizonPoll surveys because he...
Interim: Goff leads debate winner poll

1 Nov 11 – Labour leader Phil Goff is 7.4% ahead of National’s John Key in a new nationwide poll asking New Zealanders who won last night’s televised leaders’ debate. Mr Goff scores 39.1%, Mr Key 31.7% when people are asked who won the October 31 debate on TV One. The RadioLIVE-HorizonPoll...
iPad goes down to the farm!

3 Apr 13 – “I’m ecstatic!” That was the reaction of Waitaki District HorizonPoll panel member Ele when she learned she’d won our March 31 prize draw for $1000 cash and an iPad. She has an iPad – but her farmer husband needed one. The freelance writer says: “I’ll blog...
Jones closes in on Sharples

1 Apr 11 – Maori Party co-leader leader Pita Sharples’ 7,540 majority in the Tamaki Makaurau electorate appears to have eroded to about 1,140. An Horizon Research Maori Panel poll shows Sharples would get 47.8% of candidate votes in the largely Auckland-centred Tamaki Makaurau electorate while his new...
Kiwis believe new research saying they will live longer

29 Jun 12 – 64% of New Zealanders believe new research which finds that they are living longer after age 65, a key factor driving the need to review the country’s retirement income systems. In remarks prepared for delivery at a conference of leading economists at Palmerston North today discussing fiscal...
Labour up 4.1%, Winston king maker

2 Nov 11 – The first nationwide post-leaders’ debate party vote poll shows significant changes in support for National and Labour. A RadioLIVE-HorizonPoll yesterday of 1,147 registered electors who intend to vote at the November general election, shows: National down 3.6% to 35.7% of decided voters and...
Leaders' debate final result: Goff wins by 7.4%

2 Nov 11 – Labour leader Phil Goff won the first major televised debate with John Key by 7.4%. Mr Goff scores 41%, Mr Key 33.6% in a nationwide poll of New Zealanders who were asked who won the debate. The RadioLIVE-HorizonPoll survey of 534 debate viewers, taken on the day after the debate, is weighted by...
Less than 1% separates potential coalitions

24 Jul 11 – The two potential coalitions which could govern New Zealand after November's general election are less than 1% apart. The latest HorizonPoll of 1201 people on Friday (July 22) finds the current governing coalition (National, Act, Maori Party, United Future) would secure 44.4%. A Labour, Green, New...
Maori post election government preferences

10 Jul 11 – Maori most want the Mana and Maori parties, if they have seats in Parliament after the election, not to enter a National cabinet. They prefer them to join a Labour cabinet, or support a government on an issue by issue basis, according to a specialist Horizon Research Maori Panel survey of 481 Maori...
Maori split on whether they own water rights

10 Jul 12 – While 90% of Maori don’t think state energy assets should be sold off until the Waitangi Tribunal reports on the issue, less than half believe Maori own water in the country’s rivers and lakes and should be able to attach a value to it. 44.4% of Maori believe, in general, that Maori own...
Maori: 90% say hold off energy asset share sales

9 Jul 12 – Nearly 90% of Maori want the Government to wait for the outcome of a special Waitangi Tribunal hearing before selling up to 49% of shares in three state energy companies which own hydro dams. Only 4.7% want share sales to proceed with a settlement made later, according to a survey being conducted...
More believe economy will decline this year

27 Mar 11 – A majority of business people think the economy will decline this year, according to a new HorizonPoll. More than 50% of business proprietors, managers and executives think the economy will decline this year. By party vote, those who most expect an economic decline voted National and ACT in 2008....
More than 1,300 join new Maori Panel in less 48 hours

9 Mar 11 – More than 1,300 have joined HorizonPoll's new Maori Panel in less than 48 hours. Of these 1,050 had completed the first Maori Panel survey, covering issues ranging from the financial position of their households, to how well they feel consulted on iwi issues, if they are personally seeing the...
More than half say they are worse off after major tax reform

21 Nov 10 – Only 8.4% say they feel better off as a result of October’s major tax reforms. Some 53.5% say they are worse off after tax cuts and rises in benefits and GST. Some 35.6% say they are neither better nor worse off, according to a nationwide HorizonPoll survey of 1,558 people conducted between...
National has 8% lead over Labour, 20% undecided

21 Sep 10 – National has an 8% lead over Labour in the latest HorizonPoll voting intentions survey covering 3,673 New Zealanders. National has 30% of voters (3% down on its 2008 share of all adult New Zealanders). Labour has 22% (3% down on its 2008 share of all adult New Zealanders). ACT has 2% (down from...
National vote slips further 1.5%

6 Jun 12 – 6 June 2012 National’s party vote support among the total adult population has slipped a further 1.5% in the past month. A HorizonPoll survey of 2,814 New Zealanders aged 18+, conducted between May 18 and June 6, 2012, finds National with 26.6% support. This is down from 28.1% in April-May...
Neck and neck on November 1-5 campaign performance

8 Nov 11 – National and Labour's campaign performances between November 1and 5 are rated almost neck and neck. A RadioLIVE-HorizonPoll of 1636 respondents nationwide finds the parties' campaigns rating just 2% apart. Labour’s election campaign rates best with 50.5% saying it is good to excellent....
New $1000 cash and iPad winner!

31 Dec 11 – A Napier adult student has won our December 31, 2011, cash and iPad draw! Lorilei B describes her $1000 cash and $795 iPad2 win as "exciting" and "awesome". She says she enjoys completing all HorizonPoll surveys. All members of the HorizonPoll and Horizon Research Maori panels are now in our June...
New Mana Party splits Maori Party support

8 May 11 – The new Mana Party could split Maori voting, allowing Labour to edge out the Maori Party in both electorate and party vote contests. A May 3 to 7 poll of 517 Maori nationwide by Horizon Research finds the Mana Party could win 12.6% of electorate and 15.1% of party votes cast by Maori nationwide....
New panel to find what Maori "really think"

7 Mar 11 – Horizon Research today launches a major new panel to research the views of Maori nationwide. We're aiming to make sure Maori are heard, and have some influence. We are responding to those who make big decisions affecting Maori treaty settlements, investments and policy issues. They’ve asked...
New Zealand First may decide who governs

5 Dec 10 – New Zealand First now has enough support to decide which of the main two parties governs after next year’s general election. The Winston Peters-led party now has 6% support among people who say they will vote, according to the latest nationwide HorizonPoll, covering 1,833 intending voters....
New Zealanders judge Rena wreck management as poor

20 Oct 11 – 65% of New Zealanders feel more could have been done earlier to avoid the loss of fuel from the wreck of the container ship Rena and resulting pollution. New Zealanders are also giving the Government, Prime Minister, the Transport Minister and Tauranga-Bay of Plenty National MPs poor performance...
NZ First 10% and set to hold balance of power

20 Nov 11 – An HorizonPoll shows New Zealand First making significant gains in the past week. New Zealand First now has 10.5% of people 18+ who have decided their party vote, or are undecided but indicate a preference and who are registered and are “definitely” going to vote. In the past week New...
Oh that's close! Online v Phone poll

22 Mar 13 – It's a very close call: a 0.7% difference between an online survey and a telephone one on SOE sales. The results of a Horizon Research survey of 2,102 of members of its nationally representative HorizonPoll adult panel finds 52.9% of New Zealanders aged 18+ oppose the sale of shares in State Owned...
Only 11% of Maori find foreshore and seabed solution acceptable

10 Mar 11 – First results from a new nationwide specialist Maori research service show only 11% of Maori think the current foreshore and seabed policy solution is acceptable. A nationwide poll of 1021 Maori by the Horizon Research Maori Panel, conducted between Tuesday and Thursday (March 7-10) finds 72.1% of...
Only 11.5% of Maori support Harawiri new party move

10 Mar 11 – Some 11.5% of Maori support Te Tai Tokerau MP Hone Harawira seeking re-election as a member of a new Maori or left wing party. This according to a nationwide poll of 1,047 Maori since Tuesday by the new specialist Horizon Research Maori Panel. The poll finds he would enjoy more than twice as much...
Parker 19% ahead of Anderton in Christchurch Mayoral race

28 Sep 10 – Bob Parker has a 19% lead over Jim Anderton as preferred Mayor of Christchurch, according to HorizonPoll. Parker attracts 46% of voters, Anderton 27% in the special poll of 321 Christchurch City residents between September 23 and 26. Weighted, the survey has a maximum margin of error of +/- 5.5%....
Party vote: 3.7% gap between competing coalitions

24 Apr 11 – National has shed a lift in support it enjoyed following the February 22 Canterbury earthquakes. A nationwide HorizonPoll survey of registered voters, who intend to turn out at this year’s general election, and who have made up their minds or indicate a party they prefer, shows National down...
Post quake poll: National-led coalition ahead

20 Mar 11 – The current governing coalition would stay in power according to a new HorizonPoll. The National led coalition would secure 46.2% of the party vote. A Labour-Green-New Zealand First coalition would have 40.6%. Some 8.2% remain undecided. National’s vote has lifted 2.6% since the February 222...
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Rugby world Cup: 65% say "do it again"

23 Oct 11 – 83% back the All Blacks, 57% will be in front of telly, up to 112,000 downtown - and 65% say do it again The All Blacks go onto Eden Park tonight with 83% of New Zealanders thinking they will win. Fine weather in Auckland could see between 80,000 and 112,000 fans descend on three downtown Auckland...
Six-way contest for Maori vote, Labour preferred as coalition leader

22 Nov 11 – Results of a poll conducted by the specialist Horizon Research Maori Panel finds a six-way contest now occurring for Maori votes. In contrast with a mainly two-party Labour and Maori Party contest in 2008, there is now a six-way contest occurring for party votes among Labour, Maori, Mana, NZ First,...
Slight support fall for National in post-Budget poll

24 May 11 – National has lost 1.1% party vote support in the four days since the Government presented its Budget. A post-Budget HorizonPoll covering 1,758 respondents nationwide shows the potential centre left and centre right coalitions neck and neck. The currently governing National-Act-Maori Party-United...
SOE sales projected to raise more than $4.4 billion+

26 Mar 13 – New Zealand adults at this stage intend to definitely invest about $4.4 billion in state owned enterprise shares being offered for sale, or likely sale, by the Government. Further sales could be made to a significant group of adults who say they are “interested” in buying SOE shares, in...
Star Times: National's Epsom problem

24 Apr 11 – The Sunday Star Times says Horizon polling indicates National still faces a problem in the Epsom electorate, where it has stood down to allow Act leader Rodney Hide to win, taking his party to Wellington. The Star Times says John Key's coalition will again need that to happen, but his own party has...
Sunday Star Times-HorizonPoll shows election close call

9 Jan 11 – This year's general election could result in a close call, according to a major new Sunday Star Times-HorizonPoll. The Sunday Star Times reports results this morning saying: Kiwis expect John Key's National Party to romp to victory in this year's election, but Labour still has a chance of leading a...
Survey shows Maori unhappy with economy, iwi - point to policy priorities

10 Sep 12 – Horizon Research has released its Maori Viewpoint 2012 report, tracking the views of Maori nationwide on issues ranging from their personal household financial position to their iwis' performance. Maori are sending clear signals to their iwi and other policy makers on what they think are the most...
Wealth gap worries Kiwis

23 Jan 11 – ACCUSATIONS THAT New Zealand is one of the worst performers in the developed world when it comes to the income gap between rich and poor have been validated by a Sunday Star-Times survey. Conducted by Horizon Research, it shows the burgeoning gap between the haves and have-nots is frothing over...
What do Asians prefer?

2 Nov 11 – Which main party do the main ethnic groups pefer to lead the next coalition government? The November 1-2 RadioLIVE-HorizonPoll, still underway, finds that across New Zealand: 37.7% of Asians would prefer a Labour-led coalition to govern after the election, 36.1% prefer a National-led one and 26.2%...
What you're saying about the super city Mayoral candidates!

17 Sep 10 – Here are HorizonPoll voters' comments on leading Auckland super city Mayoral candidates John Banks and Len Brown, after voting 29% to 17% for Brown over Banks. Some 37% were undecided, according to the August 24- September 16 weighted survey covering 1025 respondents. It also shows Banks is making...