complemented with valuable analysis and strategy advice from a senior team which aims to give you market leadership. Our team has extensive experience in market research, marketing, policy and product development and communications.
We deliver a full suite of research services, including:
Associated companies can help you prepare and deliver marketing, communications and advocacy.
Horizon can serve you immediately with access to our
We also uniquely give you direct access to results online and to use our market leading weighting, and results reporting and analysis tools.
Within seconds you can monitor response progress, weight samples and produce graphic and table results. Typically we can produce reliable weighted results within hours of a survey launching, to give you a decided edge.
Our unique dashboard technology will quickly present you with reports on your comparative performance in relation to your competitors on a large number of factors. Log in from anywhere at any time and pin point where performance is above or below parity, and track these vital indicators from survey to survey!
Run online dashboard results in just 2 minutes, like our customers in the energy, KiwiSaver and other markets - who know exactly what they and their competitors are doing right and wrong.
Clients using the Horizon service may launch and enjoy fully weighted poll results within hours in immediate response to policy developments, products, campaign or other issues.
For clients engaged in public affairs and policy work, it will help develop policy solutions, identify key messages to help best communicate them and help set the national agenda while reinforcing or building brand values.
We capture both quantitative and qualitative results.
92% of people in New Zealand now access the internet - more than have a telephone land line.
Horizon obtains representative population samples using online research in which it has specialised since 2005. Check how Horizon's online results compare with others' surveys conducted by telephone here.
Horizon's platform also hosts surveys sent to lists of survey respondents outside of New Zealand. Ask how our technology can be deployed quickly and cost efficiently for you in another key market.
Horizon Research Ltd
Telephone: +64 21 486 4163
Horizon delivers mobile surveys:
Horizon likes to keep you ahead.
For one client we conducted online research into an agricultural industry share float.
Two months ahead of the float closing, our client knew it would be under subscribed – and WHY.
Its competitor continued to spend more than $360,000 promoting the float, its extensive newspaper advertising and consultation missing the serious questions potential investors wanted answered.
Our client had access to the results in real time.
The float achieved the exact level of subscription our research had forecast.
Real-time access to the investment targets’ qualitative comments gave our client the intelligence they needed to counter arguments, and redirect strategy to avoid wasteful and costly activity.
And then there was the thrill of the campaign and unique direct access to our results analysis systems: “It was actually quite exciting, being able to see the results come in in real time as often as we liked”.
Though we know there are confidence levels in market research results (and we can get our maximum margins of error down to +/- 1% on some samples of nearly 4000 respondents!), it’s always good to hit the nail right on the head:
Where one Horizon client faces a bill for more than $36,000 for a 1000-respondent online survey from another research company, Horizon has in the interim delivered a 2200+ respondent nationwide research study for less than one third of that sum: Horizon does not insist on providing analysis and reports if our clients are capable of doing it themselves. Of course, we produce in-depth reports with analysis and strategy when our clients choose.
When one of our clients wanted to reach a very specific group within a minority population segment, not only did we have this group well represented in our national online databases, we could also recruit more into a client panel – and supplement the research with a mailed paper survey: just to provide assurance that a potentially hard-to-get segment is covered. Now they will be able to present evidence to their stakeholders and partners in relation to the management of more than $1 billion in assets.
That was the excited response from an Horizon client who called at 11am on a Friday to urgently launch a survey. Results were needed close of business Tuesday. Our client was given expert assistance with questionnaire design and signed it off 4pm that day. The survey to a filtered group of people in employment went into the field 10am Saturday. Horizon carefully managed messages, incentives and a reminder to potential respondents. Full, weighted results of 1000 respondents nationwide were available 4pm on Monday.
Thanks for reading this.
Enjoy the accuracy, speed, cost efficiency, experienced service (and the “excitement”) of working with Horizon.
You are welcome to contact our Manager now: Grant McInman, Horizon Research Ltd
Telephone: +64 21 486 4163
Or Horizon's Principal, Graeme Colman:
Telephone: +64 21 84 85 76
And get a glimpse of some of our results